You’re never too old to start blogging

So I set up a blog for my dad a while back, and he got a bit of a crash course on navigating his WordPress dashboard last weekend. He “retired” to Swellendam a couple of years ago, but promptly started another veterinary practice there, and is as hard at work as ever. He also runs a small business on the side – propagating bromeliads. It’s the perfect business to market with a blog. It’s a very defined niche.

However, ‘bromeliads’ is still a highly competitive term on Google, with 328 000 results in organic search (69 200 if you add ‘South Africa’). My dad has some great pics, and there’s loads of information he can share about the different species, tips for looking after them, etc.

It’ll take a bit of time to climb the rankings, though. There are 145 000 results on blogs alone. But that’s a lot of bloggers with which to interact and share link love.

It will be interesting to see how well it does in attracting bromeliad enthusiasts, and gardeners more generally, and whether it leads to increased sales. I think it will.

Next project: my mom’s B&B in Simon’s Town

Cue Stork ad now šŸ™‚


1 Response to “You’re never too old to start blogging”

  1. 1 The Blog - Getting Started | Codename: Real Estate Trackback on 8 May 2008 at 6:30 pm

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