New media in the Free State of Saxony

I’ve just returned to the academy in Gummersbach after three days in Dresden in the Free State of Saxony – the eastern most state in Germany. It included two days of sightseeing, followed by a day of meetings about the use of New Media, on Monday.

The Technical University of Dresden is doing some exciting work on developing e-learning platforms and programmes, and it would be great to use some of those tools for our young leadership programme, and for staff development in the DA.


We also had a presentation from the PR spokesman of the FDP in the State Legislature. They operate on a much smaller scale than the Federal FDP Headquarters, whose use of new media was far more impressive. However, they are making use of some of the tools available to them – such as video podcasting – to get their message across.

The biggest disappointment was the presentation of the Legislature itself. It’s online strategy is rather stuck in the 90s mold of information archive. One of our facilitators made the point (after the presenter faced some tough questions about his approach) that their are different tools for different circumstances. However, that is exactly what we were saying about political party communication online not very long ago.

(In fact, the DA’s main website still falls largely in that category, although our supporting sites – such as AgricultureMatters and VictimsofCrime – are headed in the right direction, along with some ad hoc initiatives. But watch this space for far more exciting developments!)

If you want to encourage involvement in the legislative process, rather than just facilitate it, you have to get more interactive, rather than just responsive. What applies to political parties applies to the organs of state too.


3 Responses to “New media in the Free State of Saxony”

  1. 1 venellin 12 December 2007 at 4:39 pm

    The picture is nice. But where is the slide show?????

  2. 2 venellin 12 December 2007 at 4:40 pm

    The second speaker was really so boring

  3. 3 ahazell 12 December 2007 at 6:40 pm

    Ah, but this is a blog about political marketing – I have to be more diplomatic. And we will have a video on the class blog – even better than a slide show.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: