Never under-estimate the power of humour in marketing

Never under-estimate the power of humour in marketing. Last week, I started receiving Eskom jokes and cartoons by email. It happens like clockwork, doesn’t it.

After consulting with one of our spokespersons, I decided to include a “Lighter side of load shedding” on our new blog. I created a Humour category, and posted a couple of humorous pics on Friday.

WordPress and search engine terms

WordPress has an almost very useful feature on its Blog Stats page: It gives search engine terms that people have used to find your blog.

But it doesn’t tell you which search engine they were using, how high in the search engine ranking your blog was, or which post/page it referred them to. I picked this up yesterday when I noticed that someone had found my site via the search engine term “Project manager analogies”. Pretty obscure, don’t you think? (I had another one today: “websites that are cell phone easy” – quite specific )

It piqued my curiosity, so I went to my default search engine, and Googled it.