Posts Tagged 'Humour'

Mixed metaphors and muddled minds

Having recently written a post about bad grammar versus evolving grammar, I had to share a few corkers from a post my colleague, Gareth van Onselen, wrote on Inside Politics about the vicious circle of poor language and poor reasoning.

The post provides quite a detailed critique of the language used by Sunday Independent journalist, Edwin Naidu. For my part, I merely want to share a selection of some of his particularly bizarre turns of phrase.

As Van Onselen notes:

A good test of any metaphor is to imagine what it would look like as a picture. If it is a mixed metaphor, or confused in any way, the picture one conjures up will be bizarre and, most likely, humorous which, if that is not your intention, will have the effect of distracting from the central narrative, undermining the strength of the argument and, ultimately, lowering one’s opinion of that particular piece of writing.”

So, for a laugh, try to imagine how Zapiro or Tony Grogan might illustrate each of these :)

Continue reading ‘Mixed metaphors and muddled minds’

Ice cream as an analogy for social media

Another gem from CommonCraft – Social Media in plain English

:)

Classic video parody about continuous partial attention.

more about “All Online Data Lost After Internet C…“, posted with vodpod

Never under-estimate the power of humour in marketing

Never under-estimate the power of humour in marketing. Last week, I started receiving Eskom jokes and cartoons by email. It happens like clockwork, Search-Load_shedding_humourdoesn’t it.

After consulting with one of our spokespersons, I decided to include a “Lighter side of load shedding” on our new blog. I created a Humour category, and posted a couple of humorous pics on Friday. Continue reading ‘Never under-estimate the power of humour in marketing’



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