Temporary DA web page increases opt-in conversion by 700 percent

A couple of weeks ago, I tweeted about an extremely minimalist website for an Australian web development and design company (which I think I picked up from Seth Godin) . My first impression was, “Wow! That’s quite ballsy.”

They chose not to showcase all the bells and whistles they could provide prospective clients; but, rather, to provide a one page resumé with a single call-to-action – “Please contact us.”

Little did I know how prescient my tweet would be.

Three days later, we decided to take the DA website down. We’d been battling with a hacker’s SQL injection for some time, with multiple pages going missing from our archives and rogue outward links being inserted, and it got to the stage where it just wasn’t worthwhile to keep the site up any longer.

We had already commissioned an exciting new website, but that’s a major project, and it’s only going to be ready in October. So we’re setting up a mini-site on a WordPress template to make our latest news available until then.

In the mean time, we’ve also put up a temporary holding page informing people about the site being compromised. And that’s where the minimalist website with a single call to action comes in.

Have you tried Google Docs?

A Report from the FNF’s International Academy for Leadership (IAF) in Gummersbach:

I was really blown away by some of my classmates in our New Media workshop this week. They put together some very funny ads for Google Docs as part of their group assignment to report back to the class on this topic.