I attended a course on Mobile Marketing at UCT’s Graduate School of Business at the end of July. Getting on top of mobile technologies and tools is a must globally – but more so in South Africa (and Africa generally), where traditional internet penetration (~12% in SA) pales in comparison to mobile penetration (>80%).
We got a great overview of the different tools, and how cell phones are being used by marketers and people in their target markets, and I have got a couple of exciting new ideas for our purposes.
However, I read a post on the DA’s crime blog, Eye on Crime, which gives a rather chilling account of how cell phones are being used by burglars to scope potential targets.
Unfortunately, it isn’t only law-abiding citizens who benefit from new technology.





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