I attended a course on Mobile Marketing at UCT’s Graduate School of Business at the end of July. Getting on top of mobile technologies and tools is a must globally – but more so in South Africa (and Africa generally), where traditional internet penetration (~12% in SA) pales in comparison to mobile penetration (>80%).
We got a great overview of the different tools, and how cell phones are being used by marketers and people in their target markets, and I have got a couple of exciting new ideas for our purposes.
However, I read a post on the DA’s crime blog, Eye on Crime, which gives a rather chilling account of how cell phones are being used by burglars to scope potential targets.
Unfortunately, it isn’t only law-abiding citizens who benefit from new technology.
Wow, just read the post you referred to.. that’s rather disturbing.
I think it’s great that you and the DA are keeping on top of all these trends and technologies. Rock on, Ant!
@Kat yes, it is pretty scary. With all the good comes the bad, I guess.
@Dave Thanks for the encouragement. Now to convert all the new knowledge into action