I love the title of Joseph Jaffe’s new book, and I’d like to read it, Dave (is the list of trackbacks in your comments the reservation list? I rather enjoyed Eric’s extremely minimalist approach to a mention 
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“Join the Conversation”, for me, perfectly sums up marketing in the Web 2.0 universe. Whether you’re selling a political vision or designer jeans, people are talking about your brand online. And they’re paying much more attention to each other than they are to you.
The conversation is going to continue, with or without you. We’re joining it. Are you?
Hehe, Ant, you’re on! Yes, I reckon this is the waiting list – and a great way to meet interesting people. You’ll be getting the book from Eric methinks. Now that’s a meeting I’d like to be in on!